How zomato works? Business model and revenue model

The customer can also call a customer service center to inquire about the problems. Zomato has become india’s favorite online restaurant discovery site and has expanded to around 22 countries. This has tremendous interest from online entrepreneurs, and also created demand of zomato clone script.

At the facility, gold customers receive complimentary food and drinks from partner restaurants. Ticket sales for various events organized by restaurants in association with zomato produce a certain amount of revenue in the form of commissions. Around the same time, the consultation is given by zomato to various restaurants to boost their business often adds to the business model of zomato. Food suppliers are the happiest attributes with the zomato business model because, before this business model, they were able to target only the nearby and walk-in customers. Zomato is not charging extra for the delivery, hence it is paying the amount to the delivery partner for performing the food delivery to the customers. Zomato is a food delivery service that picks the food from a restaurant and delivers it to people like us.

Zomato offers a kitchen infrastructure program in which they partner with restaurant owners who want to extend their company to more locations at a low cost. It means that developers can comfortably open a restaurant in the perfect location at a low fixed and running cost. Users – zomato platform is explicitly designed for users to find and locate restaurants in a range of various cuisines. Zomato is perfectly geared for customers who prefer home delivery. Any restaurant owner who wishes to list a menu can, regardless if the restaurant has an online presence or not.

Yelo takes care of everything from surfing to payment and all the basic detail that goes inside. The firm has continued to retain its position as an industry leader due to its unique and long-term sales and revenue model of zomato. Zomato has grown in popularity as a result of factors such as affordability, convenience, and variety, and has earned people’s confidence over the years. Zomato is also searching for fresh and creative ways to serve its clients. Zomato’s advertising is to the point; as users check for particular keywords, commercials for restaurants are shown.

Actually, the main work of zomato is to suggest nearby restaurants to customers and collect reviews from them to post on their website. So that other users can know about that restaurant in their nearby locality. Zomato provides customers with information about restaurants and cafes based on their choice of cuisine their location, and their budget. Zomato has grown tremendously from a simple home project to one of the most widely used online food-based platforms in the world. It includes a list of restaurants and cafes belonging to different price ranges and kitchens. Zomato holds a huge database of these matters, and at the second end, restaurant owners also are eager to have it, as a result, both are happy, zomato is by selling and restaurants are by buying.

Post pandemic, will the customers be ready to bear to bear high cost and order food without discount and offering remains a big question. It is because of decrease in advertisement expense and decrease in discount offerings to customers. However as mentioned in drhp, this is due to covid and these expense may increase in future. Average order value of the company has remained near about rs 250 to 350. During this pandemic the company sustainably passed on the delivery prices to customers.

These key channels help zomato to engage with, and build its customer base, drive sales and enhance the user experience of the platform. Zomato has also created a site specifically for posting exclusive photos of exotic foods from around the world. Founded by two iit graduates, deepinder goyal and pankaj chaddah, in 2008, zomato began its life as foodiebay. This online restaurant directory lets its users check out restaurant menus with a few additional features.