Business model of zomato

The revenue model of zomato is very distinct from other food suppliers like swiggy and foodpanda. Zomato’s main partners are uber and london & partners, who are set to launch zomato in the uk. In 2019, it expanded to over 10 cities and enticed major partners like the singapore tourism board. Zomato acts as the key-bridge to providing relevant information on potential restaurants for users that searches with keywords or keyphrases relevant to the restaurant.

Zomato became that navigator who navigated both for both aspects and grew the great business model. Get 1+1 on food or 2+2 on drinks on any partnered restaurants all over india. The salary cost of other support staff, like customer service agents. On a longer note when you invest in any asset which is making a big losses till many years, and return on investment in business has very long tenure, the business seems to be very risky.

As the base of business, zomato focuses on ease of customers, and they always keep the approach to provide the values to the customer which they would never get from anywhere else. Whitelabel under which they give offers to the restaurants to develop or customize the app. Remove restaurants from the platform which have a high complaint rate. The menu of various restaurants can be seen on the zomato app itself. People can pay by cash on delivery, credit card, debit card, net banking and wallets like paytm.

This brought in advertising revenues from restaurants that joined the platform. Initially, zomato was just a listing platform and a restaurant directory. But now restaurants partner with zomato to promote their products and services. zomato business model from restaurants to be placed prominently on the feed. The data is collected from the customers who give a review of the restaurants and thus provide a rating system to restaurants. Database companies and market research companies which are in need of the customer data are also the customers of zomato.

Those who hunt for different restaurants, according to their budget, locality, and desired tastes, will be able to find different restaurants and a menu of numerous restaurants in their areas. Zomato also has consumers in its kitty who wish to get home delivery quickly. Zomato’s platform also benefits local eateries who need promotional or medium-sized tools for a broad audience. Hyperpure zomato’s project offers fresh, squeaky, clean, and high-quality meals to its partnering eateries. The most sought-after food hygiene grade is a quality symbol that is well known at its partner restaurants.

Zomato also suggests restaurant-specific ads to show on the site such as banner ads and small pop-ups. Restaurants can pay to have their events promoted and various other features. If your aim is to start-up and build the next chartbuster on-demand food app like zomato, then contact ustoday. Our expert team will listen you, experience and consultative approach towards the business, in the field of on demand apps, can help you shape an outstanding and scalable on demand food app.