How zomato works? Business model and revenue model

Event advertising contributes around 4 percent of the revenue generated. Customers do not have to move a single step out of their home in the covid duration, at the other end it saves their fuel, energy, time and they can also avoid the unwanted waiting activity. Delivery partner has the option to accept or decline the order, if he accepts, he gets all the details about the order. There was a big gap between the customer and food supplier, it was quite difficult to come with each other without a proper navigator.

Hence for f&b business owners all they can do is sign for free and to boost their order numbers, they pay upfront for the advertisments. Since the launch of zomato, it has created a buzz in tier-1, tier-2, and tier-3 cities throughout india. Zomato operates on the qaaa model, which stands for quality, accessibility, affordability, and assortment to both their partners and customers. Let’s understand what makes zomato so distinctive from its market rivals.

To fuel its rapid expansion, zomato acquired several startups around the world. It was part of its strategy to enter markets with low competition in this space of restaurant discovery, make money here, and then tap the markets having competition. Zomato believes in making new tastes and experiences transcending geographical borders available to its customers in uncovering bands.

In this article, we try to give you a great insight on zomato business model & how zomato is making millions?. The business model is incomplete without analyzing the key activities of a company. Although zomato’s primary purpose was to make restaurant hunting exceptionally easy and convenient, it also has various key activities which are listed as follows. zomato business model is an exceptional platform for diners to review a wide range of different restaurants in their serving area. At the same time, it allows restaurant owners to differentiate themselves in the market place, even if they are the owners of more than one restaurant. Zomato has proven to be a phenomenal foodie platform, providing a convenient way to review restaurants, feedbacks, listings in over 24 different countries.

The restaurants have to pay a certain amount of monthly subscription fee. Huge risk if zomato repeatedly delivers low-quality food or if the food is not delivered on time. In a typical business, initially, the founders put in their own money.

Then he will be suggested the process to register with zomato, and application submission, the executive will come to the restaurant for verification. The process of registering the food business is quite simple, where he has to visit the zomato site, and needs to submit some basic details. After delivering the parcel to the customer, he has to mark the order as delivered at the location of delivery, he can not do so by moving far from that location.

All online opinion seekers of restaurants are the goal of consumption. Restaurant owners need to pay a certain amount to zomato in exchange for this information. Based on that, they can improve their services and meet customers’ expectations. Started as an informative directory for restaurants in india, everybody is curious to know how does zomato work?